Aveda: Helping the World one Product at a Time
The art and science of pure flower and plant essences is the core of Aveda, their beauty products are alive with the life force of plants, and contain pure essential oils. Their solutions are so powerful we call them Purescriptions™. while they specialize in hair care, we offer other plant-based products—skin care, makeup, pure-fume™, aromas and lifestyle—that are all professionally developed, clinically tested, and go to exceptional lengths to be respectful of the earth. Their professional network, nearly 7,000 salons and spas worldwide, shares our commitment. Ever since a hairdresser Horst Rechelbacher, founded Aveda in 1978, our products have been harvested with respect for the earth, in harmony with the web of life. Aveda: connecting beauty, environment and well-being.
Mission
The mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.
Heritage
5,000 years of results our earliest roots lie in Ayurveda, the Indian healing tradition based on the knowledge of life and the interconnectedness of all things. It has proven, over 5,000 years, that treating the whole person leads to greater balance and well-being, so we consider the effects of our products not only on hair or skin, but on body, mind and emotion.
Our relationship with Ayurveda began in 1978, thanks to two renowned Ayurvedic physicians and scholars, Drs. Vinod and Kusum Upadhyay. Globally sought for their expertise in Ayurvedic medicine, pharmacology, botanical research and aromatherapy, they brought 1,000s of years of Vedic and Ayurvedic tradition to bear on Aveda’s work. Their guidance first helped us identify botanical actives for our products, allowed us to pioneer “functional aromas”(with our Chakra™ Balancing Blends), and helped us launch innovative, powerful plant derived formulas such as Outer Peace™ Acne Relief skin care.
Beliefs
1. We believe in treating ourselves,each other, and the planet with care and respect.
2. We believe social responsibility is our responsibility.
3. We believe ecological and profit goals are mutually achievable.
4. We believe our authenticity and experience are our points of difference.
5. We believe in inspiring and educating people to integrate wellness and beauty in their lives.
6. We believe in the power of oneness: from our global image to a focused network.
7. We believe learning never ends.
8. We believe in encouraging innovation and empowered decision-making.
9. We believe in our actions, products and services should always embody excellence.
10. We believe personal and organizational balance is the key to sustainable success.
11. We believe true leadership is delivered with passion and by example.
Acting Responsibly
Aveda believes there is no responsible alternative to doing business other than through the pursuit of environmental sustainability and this belief guides every decision we make. They find inspiration for doing so in nature and believe that nature is not merely something to be cherished and protected, but also should be emulated as a model of sustainability. They also believe that profit and environmental responsibility will increasingly work together as more industries find out that “nature works” for both sustainability and the bottom-line.
Responsible Packaging
Aveda is proud to be the first beauty company with 100% post consumer recycled PET for skin care and hair styling. With every package they have developed, they are mindful of our environmental footprint and work to minimize our packaging and maximize the use of recyclable and post-consumer recycled materials.
Renewable Energy
We’re proud to be the first beauty company manufacturing with 100% certified wind power. Our wind energy purchases offset 100% of the energy used by our primary manufacturing facility in Minnesota, our company headquarters and the Aveda Institute Minneapolis.
Written By-
Elle
Support Staff
Spa Bleu
